creativity + connectivity
Project 1: eCommerce Brand Development
Project: Kreative Lane Brand Identity
Category: e-commerce (digital and print)
My Role: Graphic Designer, Art Director, Creative Director/Management, Copy Writing, Social Strategy
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I was hired to design and oversee all aspects of this brand identity from the name of the company to logo development and brand guidelines, to website design and the brand video. I wrote copy for the website landing page options, and the company tagline "Buy, sell, make new friends". I created social media graphics and advised on strategy. I developed static and animated digital ads. We used B-roll from some video for social posts. I selected the voice on the brand video and worked with a writer on the script. These clients have since hired me again for a new launch for another side project they are developing.
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Kreative Lane Brand Video
Project 2:
Project: Tim Hortons Health Initiative for Kids and Teens
Category: Summer Limited Time Promotion
My Role: Graphic Designer, Art Director, Creative Director/Management, Copy Writing
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I was hired to develop some promotional materials for Tim Hortons. The objective was to position Tim Hortons as a franchise that cares about the health of kids by encouraging them to be more active. I came up with the idea of collectable, scented Timbit hacky sack characters that each had their own identity/flavour. The theme is "Get out and PlayKit". These kits could be sold and used as school lunch bags. Inside every lunch bag is a mystery flavour collectable hacky sack. These hacky sack characters could be applied to other merchendise like soccer balls (only available in-store while quantities last). A portion of the sales for these items would get donated to the Tim Horton's Children Foundation.
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Project 3:
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Project: Kelley Gene Nutrition Brand Identity
Category: Independent Healthcare Specialist - Start Up Company
My Role: Graphic Designer, Art Director, Creative Director/Management, Copy Writing, Photography
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I was hired to develop a brand identity for a Nutritionist. I also art directed the photography and developed the website structure and graphics. I suggested weekly video blogs "Word of Mouth" that live on a youtube channel linked to the website and other features such as a monthly Book Club. I edited the copy and provided suggestions for button themes such as "I'm ready." I provided guidance and built the website structure to maximize key messaging and optimize the SEO.
Project 4:
Project: Shield in a Box Brand Identity
Category: Packaging and Digital Design
My Role: Graphic Designer, Art Director, Creative Director/Management, Copy Writing
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I was hired to develop a brand identity for a Face Shield Manufacturer. I provided guidance on messaging, edited the copy, created the logo and art directed the photography. I designed the logo and built the website, packaging, and POS materials.
Project 5:
Project: Ignite Magazine
Category: Editorial Design (Magazine for Event Specialists)
My Role: Graphic Designer, Art Director
These were layouts I was hired to do for Boomerang Art + Design. It was freelance work.
I was hired by Boomerang Art + Design to develop 3 spreads to showcase different venues for meetings and conferences in different parts of the world. The editorial spreads needed to be visually connected so that they stand out the in the magazine as a series. I also developed a 'logo' for Incentive Travel Report that lives at the top of each spread.