The power of a slick well-executed photo is crucial in the promotion of your business. With the popularity of promotion using social media such as Facebook, Instagram and Twitter, it has been proven that photographs are far more likely to engage your consumer, then just text alone.
Currently, there are 40 million small business pages on Facebook. Consistency with your brand and a polished image is necessary to be competitive.
From one photo session you receive many images that can then be used in campaigns, advertising, branding, on your website, social media etc.
Having a good, professional photograph of yourself so that your potential customers can see the face behind the business is a great place to start. People are more likely to do business with someone they feel they know and trust which is why it’s important to show yourself.
It is equally as important to display your products and services professionally as well. Great quality photos will enhance your business’ PR whether it’s online or in printed media.
Where can you get photographs/images from?
You can either:
hire a professional photographer
buy stock images
It is important to know that stock images can also be purchased and used by your competitors. Hiring a good professional photographer to produce quality pictures that are unique to your business will help you stand out from your competitors. Your designer should work directly with the photographer to ensure the images will appeal your target audience and fit well with your brand.
The images above are from a photoshoot that was done for my client Kelleygene of Kelleygene Nutrition. Kelley chose us to design and launch her company and made a great choice to use our experienced photographer!
Please get in touch if you have any questions or are in need of a photographer. We offer a corporate photography service and have an experienced and qualified photographer.
Watch for my next blog post where I dig into the ‘rules’ of finding and using stock photography.