We’ve all seen them; the cover images that are half cut off, missing the most important part of the image or message, distorted, too big in the space, too small for the space….or God forbid, the resolution is so low that the sad little image is staring right at you begging for more pixels.
As my business continues to grow so do my networking circles. I’ve lost count of how many awesome entrepreneurs that I’ve met in the last year. It’s been such a fun, enlightening, and inspiring ride. The best decision I’ve made career-wise, without a doubt.
The topic of brand building on a budget comes up every time I get together with a group of new business owners, all aiming to establish themselves, their brand, their service, or some type of product.
For those without the budget to have a website built just yet, a Facebook business page is an excellent place to start. It’s free, and is an amazing outlet to reach a broad audience. But allow me to do a wee bit of designer venting here. It’ll be for your own good. I promise.
You have less than 7 seconds to make your first impression. It is crucial that this opportunity is used to it’s fullest. Every time.
Facebook’s Cover image has a specific pixel ratio (851px wide by 315 px high). See diagram below. The Profile picture blocks a section of your cover photo. You have to factor in the area where your company name sits (Facebook plugs this in automatically beside your profile picture), and other features like your Contact Us button. Simplicity and balance is key to convey a clear and direct message.
IIf you don’t have the software (such as photoshop) to build your file to this ratio, or if the idea of pixels and technology is not your idea of a good time, PLEASE, PRETTY-PLEASE hire a experienced designer to create this for you.
If a Facebook business page is what your budget allows, make it count. Make it polished. Give it the attention it deserves. You won’t regret it.
For a trained graphic design professional, this should take very little of their time, and would be more than worth the investment.
A polished image communicates your professionalism and instills trust in your customer. A polished image shows the customer that you believe in yourself, your services, or your product enough to invest in marketing yourself the right way.
How many of you currently upload jpegs to your facebook page? Did you know that you may get a better result by using a PNG file? What the heck is a PNG file?
Portable Network Graphics (PNG /ˈpɪŋ/) is a raster graphics file format that supports lossless data compression. PNG was created as an improved, non-patented replacement for Graphics Interchange Format (GIF), and is the most used lossless image compression format on the Internet.
A fancy way for saying that it will display your image to it’s fullest potential online.
All Facebook Business Cover images are “Public” which means anyone visiting your page will be able to see it. Be creative and experiment with images and messages to see what your audience responds to best. The possibilities are endless and a good designer will happily and enthusiastically guide you through the creative process.
Whether you're using Facebook to generate leads, close your next sale, or create a customer community, having a slick and polished cover image is essential.
Make those 7 seconds count. You’ll be glad you did.